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The most important discovery

Discover this …

There is a “why” buried deep within us. It’s THE reason…like the REAL reason we desire transformation. It’s never the superficial first response to the question. That’s just our guarded answer. It’s what we say that allows us to continue in our mediocrity. We can succeed or fail around the initial response and we can walk away from it being indifferent to the outcome. That weak “why” will always give us an out.

The true “why” requires excavation. It needs to be unearthed. But once discovered, it becomes the foundation for all actions to follow.

Nietzsche once said that “Those who have a 'why' to live, can bear with almost any 'how'.”

One’s “why” thrives against obstacles, opposition and objections. It doesn’t back down, back off, give up, or give in. It’s obstinance insists on succeeding.

Dig deep to discover that “why” and you become an unstoppable force.


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